Strawberries and success go hand in hand
California is very much a place of realized dreams, and here you'll find many hidden stars that shine brightly every day.
California is very much a place of realized dreams, and here you'll find many hidden stars that shine brightly every day. That's definitely true of Juan Cisneros, who was born in a humble house in Jalisco, Mexico, and dreamed of making it to California. He came to Santa Barbara County at the age of 16, and soon found the farm fields ripe with opportunity.
His 80 acres of berries have flourished, right along with his career. His 20,000 square-foot, state-of-the-art fruit cooler is just one more example of his success. Juan works with his father every day, his dad whose work ethic and knowledge helps ensure there are quality berries in every box.
"California is a beautiful state. You have an opportunity for everyone," Cisneros said. "I think this is the dream for everyone, to be here in America."
Juan Cisneros is one of countless success stories in California, which is the starting point of 85 percent of the nation's berry supply - that's more than a billion pounds of strawberries. This colorful, sweet and nutritious fruit is a smash success throughout the country, including in places you might not think of. They've made it big in Las Vegas, a city that knows a thing or two about gourmet food. The Freed family achieved a dream of their own, establishing a bakery that has been the toast of 'Vegas for nearly 50 years, and has been featured in national magazines and on the Food Network. Freed's uses California strawberries to make masterpieces that have to be tasted to be believed. Grower Donna Eady and her husband drive from their farm in San Bernardino County to Freed's twice a week to deliver the fruits of their labors.
So, however you like your strawberries--whether fresh or in a classic dessert--this small berry has a universal appeal that extends from coast to coast. When you indulge in this luscious fruit, you're joining a growing number of fans far and wide who know a great thing when they taste it.
For more information, visit www.calstrawberry.com.